While Anne, Holly and Nancy were off having SO MUCH FUN reviewing Northstar
I was enjoying myself a bit more quietly by having a conversation with fourth time new dad
and Assistant Ski School Director, Zeke Straw. I was a bit hesitant about talking
with Zeke for the SnoWoman Page, because, let's face it, Zeke is a man! But, putting at
least some of my prejudices about gender aside, I ended up learning a lot about the state
of the art in snow sports from Zeke, as well as some of the keys to Northstar's success.
A person who chooses to devote their life's work to helping others
learn to master their fears and enjoy one of life's greatest sports has to be an
individual who genuinely likes almost all people, and I think that describes Zeke pretty
well. As mentioned, Zeke has the title of Assistant Ski School Director, which means he
spends a lot of time devising clinics and classes for kids, singles, women, guys, parents,
grand-parents and anyone else I may have left out. The classes and clinics are really
popular, and they keep the ratio nice and thin.
Northstar definitely has a high-morale atmosphere, which shows up at the ski-school and
throughout the resort. They have a lot to be proud of, such as nifty state of the art
hardware, like the completely enclosed pod-like gondolas. Northstar also has a lot of
wide, groomed, terrain, but the Ski-School area is kept completely apart from other, more
high-speed runs which gives students a little pocket of safety in which to practice and
parents a net of security for their kids. And then there is the nature of the mountain
itself that makes Northstar special...nestled into the spine of the Sierras at the perfect
angle to capture more sunlight than even seems possible. This is a very pretty place.
Northstar is taking a special interest in snowboarders, providing fresh challenges in the
form of dedicated snowboard runs named Epicenter and Ground Zero. These runs were designed
in-house especially for snowboards, and include both quarter-pipes and half-pipes for
boarders as well as surfers and skateboarders who want to cross-train. Northstar offers
free clinics for snowboarders at the intermediate level and above, which is as good as
"walking-the-walk" when it comes to calling safety and education priorities. All
children at the Ski School wear bright vests, and the location of the school is very
contained, considering it borders a wilderness area. It's a great learning environment,
because students of all ages can take some risks and push their limits in safety, while
being given concrete and definite tips on how to make their experience on skis or
snowboards an enjoyable one.
The Ski School at Northstar takes a lot of pride in its instructors and provides
continuous training. Skiing really enforces the rewards of goal-oriented behavior and
trusting oneself. The Ski School actually over-staffs on most days, just to be sure that
any individual who wants or needs to spend some time with an instructor can do so. I
really enjoyed talking with Zeke about the psychology of sports, and of course the
different learning styles of men, women, and children. As with any human-science, the
bottom-line is really impossible to define completely, but we know it has a lot to do with
pushing through the limited perceptions of what individuals may feel that they can endure
and achieve. This season Northstar and its' sister resort in South Lake are continuing a
program that began in the '96 - '97 season which I found pretty inspiring. This is an
outreach program for fifth graders (10 and 11 year olds) wherein they are invited to the
Resort, given a free pizza lunch, free rental for skis or snowboard along with a
comprehensive talk regarding safety and responsibility. Then they are given a free 1 ¾
hour lesson with the usual student/instructor ratio of about 5:1. Since this special day
falls on Wednesdays, the day I happened to be out there, I had the opportunity to watch
some of the kids. The students are mostly coming in from Reno, Sacramento, and the Auburn
area, and their school district is responsible for bringing the kids to the resort. Kelli
Twomey, Director of Sales at Northstar, told me that 95% of these kids are brand new
skiers, kids who would not have a chance to be exposed to snow sports due to financial
considerations. It's really a memory-maker for the kids, and the resort looks after every
detail of their day to make absolutely sure that it's a good one. From my personal
observation, I can see that they treat the kids with a lot of respect.
Kelli also mentioned that much of the inspiration for keeping this program going came from
the heart-felt thank-you letters they received from every class they've hosted.
Experiences like this can make a big difference for kids who may feel far away from a lot
of the good things in life. Northstar Ski School is offering a great Women's Four-Day
Clinic from February 3 - 6, featuring massage therapists, a sports psychologist, a
specialist in after-hat "bad-hair", wine-tasting, and boot-fitting. These
speakers are invited in after Zeke listens to and reads the feedback from previous women
participants about what they really want to hear and learn more about. I especially liked
the idea of a dedicated talk about the hair/hat problem. Unfortunately, my most recent
stylist is telling me to just keep my hat on as much as possible. Boy do I know a lot
about bad-hair! I guess one thing that really impressed me about Zeke's philosophy of snow
sports was the understanding of the balance between the social aspect of getting out with
teachers and friends, and the personal empowerment aspect of mastering technique and
equipment. Another cool thing about snow sports is the ever-present respect for and
observation of the mountain, the weather and our Great Mother Nature. Thanks Zeke at
Northstar for taking the time for some chat!
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